I want to talk about two misused words in the real estate space, syndication, and discount.
Let's start with discount.
In the past discount usually meant lesser quality. Then businesses like Home Depot, Walmart, Costco, Ebay, Amazon changed that. These businesses offer the same product for less money.
We hear the phrase discount brokerage.
In the real estate space, discount doesn't mean the same product for less money. What it really means is limited or fewer services, for less money, that is quite different.
Now let's look at the other misused word, syndication, as in syndication sites. While the word syndication in of itself is somewhat correct (noun the transfer of something for control or management by a group of individuals or organizations).
I think the word is unregulated sites more accurately describes these sites.
If the public doesn't know the difference it is our fault (our meaning the Realtor community) not the publics. I strongly encourage you to adopt more accurate words when talking to the public.