Can I Advertise Another Agent's Listing?
The Question is:
Can I advertise another agent's listing? The answer is:
In order to be compliant, you must have the seller's permission to advertise, and if the property is listed especially with another broker, that broker must give you permission. You also cannot use MLS Photos and MLS Remarks without permission of the listing broker.
What about IDX?
Idx is a license to feed all listings onto a separate site that all brokers in your MLS agree to. ProAgentWebsites is a good example of an IDX website. ProAgent incorporates all listings from the MLS right into it's site where your clients can look for all the homes, and you can keep track of your clients likes and dislikes.
The One Click Rule
The one click rule applies to other sites where characters are limited i.e. Facebook, Pinterest, Instagram, Twitter and a live link would be used to take the consumer to a compliant page.
An example of the live link would be an IDX page of a listing with the listing broker disclosed.
Does KSL Meet This Criteria?
No, for these reasons:
There is no limit of characters
There are no live links allowed on KSL so the consumer would not be taken to a compliant page.
For this reason, Instagram would not work for anything but your own listings.
Hud not only allows agents to advertise their listings, but encourages it. Just remember that Hud homes are not Foreclosed Homes. Hud homes are FHA or VA loans that have been foreclosed, and Hud has now bought them.
So, in conclusion, the answer is yes, you can advertise another agents listings under certain conditions. You must have seller and broker permission, you must Not use MLS photos or remarks without permission, and if you are utilizing one of the social media, you must include a live link that will disclose the broker. Got questions, give us a call.